frog partnered with Definitive Technology to develop a portable speaker whose unique form shifts the paradigm of Bluetooth speakers.
Definitive Technology wished to expand their product portfolio to create a larger brand presence outside their core market. Early user research identified an opportunity to bring premium sound to the mobile experience, including on tablets, laptops, and smartphones. Consumers expressed a desire for a richer sound experience without sacrificing portability. The Sound Cylinder met this demand by delivering Definitive’s storied audio quality, high craftsmanship, and premium materials to the mass market in a cost-conscious and portable package. The Sound Cylinder’s unique form allows for an array of uses that differentiate it from other Bluetooth speakers.